Kairos · the opportune moment
Predicting the moment a message lands.
Kairos studies when people respond: who replies to an outreach message, which post outperforms its author's usual level, and what in the timing, the audience and the content explains it. We publish the data and the methods.
About
Applied research on response and engagement, built on real campaigns.
The Greeks had two words for time: chronos, the time that passes, and kairos, the right moment to act. Our work is about the second one - estimating, for a given person and a given message, the probability that it gets a response.
Kairos grew out of PhD research at ITMO University and the course Social Media Analytics, Agents & LLMs. Data collection is sponsored by SOMIN; the research is carried out with partners from the marketing-AI industry.
Research & data
Open releases.
Kairos Dataset
Public LinkedIn authors, their feeds and the media of their posts, with a label for how each post did against its author's usual level. Text pseudonymised, 80/20 author split.
Open the dataset →Reply prediction
A learned reward model of P(reply) for outreach cadences, used to evaluate sending policies offline before they reach real people.
Paper in preparationWriting
Notes on AI, marketing and doing research in practice.
The first articles are on their way.
University & partners
TouchighConnect
Using the data, or want to work together?
Request access to the dataset through its page, or reach out on LinkedIn.
Request the dataset LinkedIn